Rolls-Royce CEO Tom Purves wants to build an electricpowered Phantom, CARreports—and
apparently he's serious. "Many of our customers
do small mileages exclusively in the city," said
Purves, who took control of BMW-owned
Rolls-Royce in July 2008, in the article.
"For these customers, an electric Rolls-Royce
would be ideal."He had this little epiphany after
driving an example of the new electric MINI E,
saying that he was was "bowled over by it.
It is superb: quiet, fast and fantastic fun."
In all seriousness, he laid out a good case
for why Rolls should get into the EV business.
On the brand: "'We stand for unmatched
refinement and you can't get a quieter and
less intrusive engine than a well engineered
electric motor. Truly, the loudest noise you
would hear would be the tick of the clock...
We also stand for strong and instant torqueand
an electric motor delivers maximum torque
instantly. The 'waftability' would be fantastic.
"On regulations: "'I can imagine a time when
city or state authorities may ban carsfrom
towns that exceed a certain level of CO2,"
Purves said in the article. "We may need
an electric car merely to sell in certain parts
of the world."
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